[Monster Beverage] Investing in Companies That Are Boosting Their Brand Appeal Among Young People

Good evening, tuna(@miyakojimalife_) (^^)

Last night, the FOMC statement included references to an economic slowdown, and

Major aircraft manufacturer Boeing reported a net loss of $8.44 billion in its fourth-quarter earnings report.

In light of the fact that the annual deficit for the past 20 years has widened to a record high of $11.94 billion,

Dow is -633.87 (-2.05%)the drop

The S&P 500 is -98.85 (-2.57%)It was a decline.

Since the FOMC expects to continue its current monetary easing and economic stimulus measures,

For the time being, while keeping the current market sentiment in mind,

As a layperson, I get the feeling that we’re in a period of adjustment like the one we’re seeing now.

One of the stocks for which I had placed a limit order

I wrote this article because Monster Beverage had agreed to it.

Since this content does not recommend the purchase of specific stocks,

I hope you enjoy this guide and that it motivates you to make a purchase ^^

Monster Beverage (MNST) is a company like this

If you’ve ever invested in U.S. stocks, you’ll know right away

“Huh? That ticker symbol looks familiar.”

You should think so

That’s right, that famous major corporation

It’s similar to Microsoft’s MSFT (´∀`) lol

But putting that aside,

Monster Beverage is a beverage manufacturer headquartered in California, USA, engaged in the production and sale of energy drinks and non-carbonated beverages.

The main brands are

A carbonated energy drink famous for the three green indentations on its black can

It’s “MONSTER.”

It seems that various flavors have been released recently, so I think many of you have probably seen them at convenience stores.

Upon further investigation, it appears that Coca-Cola (KO) has held a stake of just over 10 percent since 2014.

Incidentally, the Proxy Statement (Notice of Convocation of the General Meeting of Shareholders) dated April 21, 2020,

I was able to find it in Monster Beverage’s SEC filings.

According to the report, the number of Monster Beverage shares currently held by Coca-Cola is

19.4%…and it’s growing

“Quoted from MONSTER BEVERAGE CORPORATION”

I feel like it has the kind of brand power that even Coca-Cola recognizes.

In terms of sales, another advantage is the ability to leverage Coca-Cola’s distribution network,

I think this is one of this company’s strengths.

How to Boost Monster Beverage’s Brand Power

You can see how this company builds its brand by visiting its website.

Motor sports such as cars and motorcycles

X Games, such as snowboarding and skateboarding

Esports Utilizing Video Games

All of them are raising awareness while supporting content focused on young people.

It appears to be a company that has successfully aligned its brand image with content that evokes a sense of aspiration and coolness.

You drink it at the most crucial moment, savoring its coolness (bias)

It reminds me of drinking Coca-Cola from an old-fashioned bottle (you remember those days, don’t you?).

Personally, I strongly associate this approach with Red Bull.

A Global 1-on-1 Breakdancing Battle

BC ONE is a prime example.

When it comes to major breakdancing competitions,

I remember that the Red Bull Car and the Red Bull Girls were there.

(Please read this with a pronunciation in the style of Naomi Watanabe↑)

To be honest, since I’m a fan of breakdancing, I wanted to buy Red Bull stock, but

It’s not publicly traded (whisper)

All in all, it’s a monster that’s popular with young people.

What about the key sales figures? Is “Monster” selling well?

Our performance has been growing year after year.

This time, I pulled the information from the annual report rather than the quarterly reports.

“Quoted from REUTERS”

The sections marked in yellow

Revenue=Revenue

Operating Income=営業利益

Net Income = Net Profit

Diluted Normalized EPS = Earnings Per Share

All of themOn an upward trend since 2015is growing

Incidentally, since the figures were similar for each quarter in 2020 as well,

I think the financial results for the fourth quarter ending February 22 will be good as well.

Monster Beverage’s Stock Price!

Affected by last night’s conditions, compared to the previous day-3.23%

Stock prices are$85.93(As of January 28)

“Quoted from REUTERS”

After watching the pre-market trading before the New York market opened last night, I quickly lowered my limit order, but

Even so, I

$88.04I ended up placing a trade right after the market opened ( ;∀;)

Well, I wonder how low it will go.

No one knows if it will go up.

By the way, since this company doesn’t pay dividends, we have no choice but to focus purely on capital gains.

Thank you very much in advance (。>人<。)

By the wayBreakdancing will be an official sport at the 2024 Paris Olympics.Since it was featured there, I think it’s going to become even more popular than ever before.

When I think about it that way, I can’t help but think, “Red Bull~~ ( ;∀;),” but I believe, hope, and beg that Monster will help out too. lol

I hope this article helps someone have a good time.

Thank you for watching until the end*ᴗ ᴗ)⁾⁾

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